Our company established in 1970 under the business title of Morel Koll. Şti. to deal with wholesale, import and export of Fiat and Ford spare parts. With investments made in the subsequent years, 5 companies were acquired and restructured to result in Morel Group.

Now this Group engages with wholesale, import and export of spare parts for tractors, trucks and cars, being the leading corporation in Turkey with a wide range of products containing more than 70.000 products. The company act as main dealer for a great deal of OEMs as well as plants manufacturing products equivalent to those of OEMS.


Objective of the quality system we established is to have the products manufactured under the most cost-efficient conditions with constant and reliable quality to completely fulfil the customer satisfaction and expectations. And it also aims at meeting the customer requests as soon as possible in the best way. Constant enhancement of customer satisfaction today would ensure survival of our company in future. And our suppliers are also included in our quality system. The objective is to select firms never making any compromise on this approach and to cooperate with them on a qualified and refined level. We shall never be contented with what we do. We will always seek for the best and perfect for our ever-increasing product portfolio.


Our vision is to combine all our trademarks under Morel with our corporate identity and to become leader and doer of all innovations in our sector on basis of customer satisfaction and to carry out them constantly. To become specialize for manufacturing of difficult parts in the automotive industry and develop and improve our company every day by manufacturing such parts by the most advanced technology, keeping the quality and cost-efficiency constantly.


It is to meet the requirements of the customers considering them as our business partners; make constant research and development to offer services most suitable to their expectations and thus to become leader in the sector of spare parts all the time. And our mission is also to increase our market share continuously and thus keep our leading role in the sector, fulfilling our responsibility against all our partners and maintain our corporate identity which always set the standards. Furthermore, we notify the customers about our innovations and new range of products by means of daily, weekly and monthly notices.






Morel Otomotiv has a great variety of systems, which constantly grow and use advanced technology, as wholly integrated, although different from each other. It also make it as its principle especially in recent years to act according to the current technology in recent years to further improve itself. By combination of the R&D, data processing and graphic departments, the company will continue to develop every day by the diversity of technological products and services.


Considering that the time is essential not only for Morel Otomotiv, but also for the customers, we prepared online catalogue and order module, which currently provide service by developing constantly. However, taking a step further, we decided to carry out the same on different platforms and we put into effect the tablet version, completely eliminating the paper and pen in order to offer quicker service to our most precious friends for our sales representatives. We always enhance and accelerate every day to progress in line with great targets.


Almost every part of the trademarks in our body is available in our stocks. The range of products in our stocks covers more than 70.000 types of products and we also can provide you 100.000 types of products. For this reason, the orders placed with Morel Otomotiv are shipped and delivered to our customers on the same day unless there is an unusual case. And the products we deliver are always packed in such a way that they will not suffer any damage during the transportation.


Morel Otomotiv gives importance to the environment and nature in the highest level and has always been aware of it. For this reason, the company has a great number of recycling bins for battery, paper and plastic bottle in the premises of our company. In this way, almost all waste papers and cartons are collected in these bins and delivered to the authorized officers of the municipality or recycling centres.


Morel Group
We are present as usual every year at our booth situated at Hall2 C140 in TUYAP/Automechanika Exhibition to be held between 09-12.04.2015”
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